Media 2020 Conference Participants

Publicat de Cosmin Meca, 1 iulie 2015, 14:18 / actualizat: 30 ianuarie 2021, 11:29

Ms Vijayalaxmi Chhabra, Former Director General of Doordarshan, India, took part during the first daz of the Media 2020 Conference in the first session of discussions, regarding Engaging 2020 Radio Audiences through Good Music and analyzing the Radio and Diversity of Music in India.

Mrs. Vijayalaxmi Chhabra, with a Masters in Political Science from Delhi University (1976), has been a professional broadcaster in an eventful 35 year long career that culminated in her becoming the Director General of Doordarshan (India), the world’s largest Public Service Broadcaster.

She has had a diverse media career during which she worked in key positions at All India Radio (India’s national radio network) as well as Doordarshan (India’s national television network). Early in her career, she garnered a reputation as a domain expert in content creation through award winning radio documentaries on social issues. She is widely respected in the media circles as an expert on social content marketing.

She was awarded a Commonwealth Fellowship in 1995 to study ‘Privatization of Radio in UK’ with a special emphasis on social communication and the vibrancy of community-radio set-ups in England.